Our research for the campaign began with a literature review on mental health stigmatization and resources, highlighting the varied levels of stigma (self, societal, and institutional) and its significant impact on BIPOC communities. This insight motivated us to focus our campaign on these communities, aiming to celebrate diversity and inclusion.

A subsequent survey of college students revealed that positive discussions around mental health typically occur in trusted, safe spaces outside the home. An in-depth interview with a licensed counselor further emphasized the stigma and barriers BIPOC individuals face in accessing culturally appropriate mental health services. The combined findings from these research methods highlighted the need to address the stigma and lack of dialogue around mental health. As a result, our team developed the "OK2B campaign", targeting SF State students, to promote open, judgment-free conversations about mental wellness and accessible treatment resources.