ROSYU BEAUTY
ROSYU BEAUTY
Rosyu Beauty is an independently owned Seattle based beauty business that focuses on lash artistry utilizing Korean beauty techniques, making K-beauty practices more accessible to a diverse community of loyal clients.
ROLE
ROLE
LEAD BRAND DESIGNER
LEAD BRAND DESIGNER
Category
Category
BRAND IDENTITY
BRAND IDENTITY
DURATION
DURATION
8 weeks
8 weeks
Context
Context
Established in 2019, Rosyu Beauty provides personalized beauty services to many loyal, happy clients. Seeking a fresh new brand identity that speaks to Rosyu's mission to help clients find and accentuate their true beauty, my goal was to craft a brand identity that communicates a sense of warmth, authenticity, and inclusivity.
Established in 2019, Rosyu Beauty provides personalized beauty services to many loyal, happy clients. Seeking a fresh new brand identity that speaks to Rosyu's mission to help clients find and accentuate their true beauty, my goal was to craft a brand identity that communicates a sense of warmth, authenticity, and inclusivity.
Context
Established in 2019, Rosyu Beauty provides personalized beauty services to many loyal, happy clients. Seeking a fresh new brand identity that speaks to Rosyu's mission to help clients find and accentuate their true beauty, my goal was to craft a brand identity that communicates a sense of warmth, authenticity, and inclusivity.
CREATIVE DIRECTION
CREATIVE DIRECTION
Our goals were to create a brand identity that is clean, fresh, and youthful. Visually, the chosen direction emphasizes playfulness, youth, and innovation with an overall feel that is feminine and futuristic with a nod to modern Y2K trends.
Our goals were to create a brand identity that is clean, fresh, and youthful. Visually, the chosen direction emphasizes playfulness, youth, and innovation with an overall feel that is feminine and futuristic with a nod to modern Y2K trends.
CREATIVE DIRECTION
Our goals were to create a brand identity that is clean, fresh, and youthful. Visually, the chosen direction emphasizes playfulness, youth, and innovation with an overall feel that is feminine and futuristic with a nod to modern Y2K trends.
Design
Design
The typography for Rosyu Beauty is playful, organic, modern, and bold, reflecting forward-thinking, approachability, and natural femininity. The brand palette is bright and vibrant, with hues that symbolize hopefulness, purity, cleanliness and health.
The typography for Rosyu Beauty is playful, organic, modern, and bold, reflecting forward-thinking, approachability, and natural femininity. The brand palette is bright and vibrant, with hues that symbolize hopefulness, purity, cleanliness and health.
Design
The typography for Rosyu Beauty is playful, organic, modern, and bold, reflecting forward-thinking, approachability, and natural femininity. The brand palette is bright and vibrant, with hues that symbolize hopefulness, purity, cleanliness and health.
More Works More Works
More Works More Works
OK2B
BRAND IDENTITY + UI DESIGN
2022
2022
OK2B
BRAND IDENTITY + UI DESIGN
2022
2022
OK2B
BRAND IDENTITY + UI DESIGN
2022
2022
OK2B
BRAND IDENTITY + UI DESIGN
2022
2022
INSIGHT
BRAND IDENTITY + UI/UX
2022
2022
INSIGHT
BRAND IDENTITY + UI/UX
2022
2022
INSIGHT
BRAND IDENTITY + UI/UX
2022
2022
INSIGHT
BRAND IDENTITY + UI/UX
2022
2022
love, lyss
love, lyss
love, lyss
love, lyss
©2024 ALYSSA YI
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©2024 ALYSSA YI
Go Back To Top
©2024 ALYSSA YI
Go Back To Top
©2024 ALYSSA YI
Go Back To Top