ROSYU BEAUTY

Rosyu Beauty is an independently owned Seattle based beauty business that focuses on lash artistry utilizing Korean beauty techniques, making K-beauty practices more accessible to a diverse community of loyal clients. 

ROLE

LEAD BRAND DESIGNER

Category

BRAND IDENTITY

DURATION

8 weeks

Context

Established in 2019, Rosyu Beauty provides personalized beauty services to many loyal, happy clients. Seeking a fresh new brand identity that speaks to Rosyu's mission to help clients find and accentuate their true beauty, my goal was to craft a brand identity that communicates a sense of warmth, authenticity, and inclusivity.

CREATIVE DIRECTION

Our goals were to create a brand identity that is clean, fresh, and youthful. Visually, the chosen direction emphasizes playfulness, youth, and innovation with an overall feel that is feminine and futuristic with a nod to modern Y2K trends. 

Design

The typography for Rosyu Beauty is playful, organic, modern, and bold, reflecting forward-thinking, approachability, and natural femininity. The brand palette is bright and vibrant, with hues that symbolize hopefulness, purity, cleanliness and health.

  • More Works More Works

OK2B

BRAND IDENTITY + UI DESIGN

2022

2022

INSIGHT

BRAND IDENTITY + UI/UX

2022

2022

love, lyss

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