crafting STUNNING VISUALS
crafting stunning visuals
alyssa
alyssa
alyssa
alyssa
yi
yi
yi
yi
BASED IN seattle, wa
BRAND IDENTITY DESIGNER
BRAND IDENTITY DESIGNER
+ kind human
Featured
Featured
Work
Work
My work is inspired greatly by the real-life stories of remarkable people, motivated by my desire to form genuine connections and include those often overlooked, and fueled by french pastries and artisan coffee.

ROSYU BEAUTY
BRAND IDENTITY
2024
2024

ROSYU BEAUTY
BRAND IDENTITY
2024
2024

ROSYU BEAUTY
BRAND IDENTITY
2024
2024

ROSYU BEAUTY
BRAND IDENTITY
2024
2024

OK2B
BRAND IDENTITY + UI
2022
2022

OK2B
BRAND IDENTITY + UI
2022
2022

OK2B
BRAND IDENTITY + UI
2022
2022

OK2B
BRAND IDENTITY + UI
2022
2022

AURA FINANCE
GRAPHIC DESIGN
2025
2025

AURA FINANCE
GRAPHIC DESIGN
2025
2025

AURA FINANCE
GRAPHIC DESIGN
2025
2025

AURA FINANCE
GRAPHIC DESIGN
2025
2025

INSIGHT
BRAND IDENTITY + UI/UX
2022
2022

INSIGHT
BRAND IDENTITY + UX
2022
2022

INSIGHT
BRAND IDENTITY + UI/UX
2022
2022

INSIGHT
BRAND IDENTITY + UX
2022
2022

SQUEEZY
BRAND IDENTITY
2022
2022

SQUEEZY
BRAND IDENTITY
2022
2022

SQUEEZY
BRAND IDENTITY
2022
2022

SQUEEZY
BRAND IDENTITY
2022
2022

GAIA + AVENIR DE LA VIE
EXHIBITION DESIGN + CREATIVE DIRECTION
2022
2022

GAIA + AVENIR DE LA VIE
EXHIBITION DESIGN
2022
2022

GAIA + AVENIR DE LA VIE
EXHIBITION DESIGN + CREATIVE DIRECTION
2022
2022

GAIA + AVENIR DE LA VIE
EXHIBITION DESIGN
2022
2022
MY FRIENDS
MY FRIENDS
CALL ME lyss
CALL ME lyss



I’m a brand designer who leads with heart, crafting stunning, feel-good brand identities rooted in empathy and honest connection. I find beauty in the little things—like dynamic type pairings, nostalgic photo reels, and that indescribable feeling when a great brand just feels right. My craft is all about bringing that kind of magic to any and all things I create: bold, inclusive, and deeply human.
I’m a brand designer who leads with heart, crafting stunning, feel-good brand identities rooted in empathy and honest connection. I find beauty in the little things—like dynamic type pairings, nostalgic photo reels, and that indescribable feeling when a great brand just feels right. My craft is all about bringing that kind of magic to any and all things I create: bold, inclusive, and deeply human.
I’m a brand designer who leads with heart, crafting stunning, feel-good brand identities rooted in empathy and honest connection. I find beauty in the little things—like dynamic type pairings, nostalgic photo reels, and that indescribable feeling when a great brand just feels right. My craft is all about bringing that kind of magic to any and all things I create: bold, inclusive, and deeply human.
SEE MY RESUME
SEE MY RESUME
SEE MY RESUME
SEE MY RESUME



My
My
EXPERTISE
EXPERTISE
BRAND IDENTITY DESIGN
Crafting brand identities that feel as good as they look—helping extraordinary businesses, big and small, connect, captivate and truly shine.
PRODUCT DESIGN
Designing experiences that make the complex feel effortless—rooted in empathy, built for everyone, and always delightful.
DESIGN CONSULTING
Helping brands gain clarity, connect deeper, and grow smarter—through strategic design that’s equal parts heart and brainpower
BRAND IDENTITY
DESIGN
Crafting brand identities that feel as good as they look—helping extraordinary businesses, big and small, connect, captivate and truly shine.
PRODUCT DESIGN
Designing experiences that make the complex feel effortless—rooted in empathy, built for everyone, and always delightful.
DESIGN CONSULTING
Helping brands gain clarity, connect deeper, and grow smarter—through strategic design that’s equal parts heart and brainpower
BRAND IDENTITY DESIGN
Crafting brand identities that feel as good as they look—helping extraordinary businesses, big and small, connect, captivate and truly shine.
PRODUCT DESIGN
Designing experiences that make the complex feel effortless—rooted in empathy, built for everyone, and always delightful.
DESIGN CONSULTING
Helping brands gain clarity, connect deeper, and grow smarter—through strategic design that’s equal parts heart and brainpower
COMPASSIONATE LEADERSHIP
Leading with compassion, curiosity, and a deep love for creative teamwork—fostering spaces where innovative ideas flourish, creative boundaries get pushed, and magic really happens
KARAOKE
While not included in any of my design packages, hand me a mic, a fizzy cocktail, and turn on a bluesy rock ballad… And I'll put on a show that you won't forget.
COMPASSIONATE
LEADERSHIP
Leading with compassion, curiosity, and a deep love for creative teamwork—fostering spaces where innovative ideas flourish, creative boundaries get pushed, and magic really happens
KARAOKE
While not included in any of my design packages, hand me a mic, a fizzy cocktail, and turn on a bluesy rock ballad… And I'll put on a show that you won't forget.
COMPASSIONATE LEADERSHIP
Leading with compassion, curiosity, and a deep love for creative teamwork—fostering spaces where innovative ideas flourish, creative boundaries get pushed, and magic really happens
KARAOKE
While not included in any of my design packages, hand me a mic, a fizzy cocktail, and turn on a bluesy rock ballad… And I'll put on a show that you won't forget.
EXPERIENCE
EXPERIENCE
EXPERIENCE
AURA FINANCE
GRAPHIC DESIGNER
2024 - PRESENT
Creating bold, strategic marketing materials and investor decks that turn complex data into compelling brand narratives—helping Aura secure funding, build investor trust, and make a lasting impression where it matters most.
AURA FINANCE
GRAPHIC DESIGNER
2024 - PRESENT
Creating bold, strategic marketing materials and investor decks that turn complex data into compelling brand narratives—helping Aura secure funding, build investor trust, and make a lasting impression where it matters most.
FREELANCE
BRAND IDENTITY DESIGNER
2019 – PRESENT
Helping small businesses show up with confidence through bold brand identities, scroll-stopping marketing materials, and strategic design audits that elevate storytelling and boost engagement across every platform.
FREELANCE
BRAND IDENTITY DESIGNER
2019 – PRESENT
Helping small businesses show up with confidence through bold brand identities, scroll-stopping marketing materials, and strategic design audits that elevate storytelling and boost engagement across every platform.
SFSU DESIGNSPACE
CREATIVE DIRECTOR
2022 - 2022
Led the creative direction and production of two exhibitions for SFSU Designspace. Shaping immersive user experiences through compelling visual storytelling and seamless project execution from concept to installation.
SFSU DESIGNSPACE
CREATIVE DIRECTOR
2022 - 2022
Led the creative direction and production of two exhibitions for SFSU Designspace. Shaping immersive user experiences through compelling visual storytelling and seamless project execution from concept to installation.
BRIDGEGOOD
UX DESIGN APPRENTICE
2022 - 2022
Drove inclusive design solutions for a non-profit, collaborating with industry experts from Salesforce, Etsy, Adobe, and more to champion accessibility, diversity, and BIPOC representation in design and tech.
BRIDGEGOOD
UX DESIGN APPRENTICE
2022 - 2022
Drove inclusive design solutions for a non-profit, collaborating with industry experts from Salesforce, Etsy, Adobe, and more to champion accessibility, diversity, and BIPOC representation in design and tech.
L + A PHOTOS
LEAD EVENT PHOTOGRAPHER
2016 - 2022
Captured unforgettable moments as a wedding and event photographer, blending artistry and storytelling to create stunning, emotion-filled images that preserve the magic of each occasion.
L + A PHOTOS
LEAD EVENT PHOTOGRAPHER
2016 - 2022
Captured unforgettable moments as a wedding and event photographer, blending artistry and storytelling to create stunning, emotion-filled images that preserve the magic of each occasion.
Favorite
TOOLS
Favorite
TOOLS
Favorite
TOOLS
Let'S MAKE
Let'S MAKE
SOME MAGIC
SOME MAGIC



If YOU MADE IT THIS FAR, YOU MUST LIKE WHAT YOU SEE.
If YOU MADE IT THIS FAR, YOU MUST LIKE WHAT YOU SEE.
CONTACT ME
CONTACT ME
CONTACT ME
CONTACT ME
Love, lyss
Love, lyss
Love, lyss
Love, lyss
©2025 ALYSSA YI
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©2025 ALYSSA YI
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©2025 ALYSSA YI
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©2025 ALYSSA YI
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