crafting STUNNING VISUALS

crafting stunning visuals

alyssa

alyssa

alyssa

alyssa

yi

yi

yi

yi

BASED IN seattle, wa

MY FRIENDS

MY FRIENDS

CALL ME lyss

CALL ME lyss

I’m a brand designer who leads with heart, crafting stunning, feel-good brand identities rooted in empathy and honest connection. I find beauty in the little things—like dynamic type pairings, nostalgic photo reels, and that indescribable feeling when a great brand just feels right. My craft is all about bringing that kind of magic to any and all things I create: bold, inclusive, and deeply human.

I’m a brand designer who leads with heart, crafting stunning, feel-good brand identities rooted in empathy and honest connection. I find beauty in the little things—like dynamic type pairings, nostalgic photo reels, and that indescribable feeling when a great brand just feels right. My craft is all about bringing that kind of magic to any and all things I create: bold, inclusive, and deeply human.

I’m a brand designer who leads with heart, crafting stunning, feel-good brand identities rooted in empathy and honest connection. I find beauty in the little things—like dynamic type pairings, nostalgic photo reels, and that indescribable feeling when a great brand just feels right. My craft is all about bringing that kind of magic to any and all things I create: bold, inclusive, and deeply human.

SEE MY RESUME

SEE MY RESUME

SEE MY RESUME

SEE MY RESUME

My

My

EXPERTISE

EXPERTISE

BRAND IDENTITY DESIGN

Crafting brand identities that feel as good as they look—helping extraordinary businesses, big and small, connect, captivate and truly shine.

PRODUCT DESIGN

Designing experiences that make the complex feel effortless—rooted in empathy, built for everyone, and always delightful.

DESIGN CONSULTING

Helping brands gain clarity, connect deeper, and grow smarter—through strategic design that’s equal parts heart and brainpower

BRAND IDENTITY
DESIGN

Crafting brand identities that feel as good as they look—helping extraordinary businesses, big and small, connect, captivate and truly shine.

PRODUCT DESIGN

Designing experiences that make the complex feel effortless—rooted in empathy, built for everyone, and always delightful.

DESIGN CONSULTING

Helping brands gain clarity, connect deeper, and grow smarter—through strategic design that’s equal parts heart and brainpower

BRAND IDENTITY DESIGN

Crafting brand identities that feel as good as they look—helping extraordinary businesses, big and small, connect, captivate and truly shine.

PRODUCT DESIGN

Designing experiences that make the complex feel effortless—rooted in empathy, built for everyone, and always delightful.

DESIGN CONSULTING

Helping brands gain clarity, connect deeper, and grow smarter—through strategic design that’s equal parts heart and brainpower

COMPASSIONATE LEADERSHIP

Leading with compassion, curiosity, and a deep love for creative teamwork—fostering spaces where innovative ideas flourish, creative boundaries get pushed, and magic really happens

KARAOKE

While not included in any of my design packages, hand me a mic, a fizzy cocktail, and turn on a bluesy rock ballad… And I'll put on a show that you won't forget.

COMPASSIONATE
LEADERSHIP

Leading with compassion, curiosity, and a deep love for creative teamwork—fostering spaces where innovative ideas flourish, creative boundaries get pushed, and magic really happens

KARAOKE

While not included in any of my design packages, hand me a mic, a fizzy cocktail, and turn on a bluesy rock ballad… And I'll put on a show that you won't forget.

COMPASSIONATE LEADERSHIP

Leading with compassion, curiosity, and a deep love for creative teamwork—fostering spaces where innovative ideas flourish, creative boundaries get pushed, and magic really happens

KARAOKE

While not included in any of my design packages, hand me a mic, a fizzy cocktail, and turn on a bluesy rock ballad… And I'll put on a show that you won't forget.

EXPERIENCE

EXPERIENCE

EXPERIENCE

AURA FINANCE

GRAPHIC DESIGNER

2024 - PRESENT

Creating bold, strategic marketing materials and investor decks that turn complex data into compelling brand narratives—helping Aura secure funding, build investor trust, and make a lasting impression where it matters most.

AURA FINANCE

GRAPHIC DESIGNER

2024 - PRESENT

Creating bold, strategic marketing materials and investor decks that turn complex data into compelling brand narratives—helping Aura secure funding, build investor trust, and make a lasting impression where it matters most.

FREELANCE

BRAND IDENTITY DESIGNER

2019 – PRESENT

Helping small businesses show up with confidence through bold brand identities, scroll-stopping marketing materials, and strategic design audits that elevate storytelling and boost engagement across every platform.

FREELANCE

BRAND IDENTITY DESIGNER

2019 – PRESENT

Helping small businesses show up with confidence through bold brand identities, scroll-stopping marketing materials, and strategic design audits that elevate storytelling and boost engagement across every platform.

SFSU DESIGNSPACE

CREATIVE DIRECTOR

2022 - 2022

Led the creative direction and production of two exhibitions for SFSU Designspace. Shaping immersive user experiences through compelling visual storytelling and seamless project execution from concept to installation.

SFSU DESIGNSPACE

CREATIVE DIRECTOR

2022 - 2022

Led the creative direction and production of two exhibitions for SFSU Designspace. Shaping immersive user experiences through compelling visual storytelling and seamless project execution from concept to installation.

BRIDGEGOOD

UX DESIGN APPRENTICE

2022 - 2022

Drove inclusive design solutions for a non-profit, collaborating with industry experts from Salesforce, Etsy, Adobe, and more to champion accessibility, diversity, and BIPOC representation in design and tech.

BRIDGEGOOD

UX DESIGN APPRENTICE

2022 - 2022

Drove inclusive design solutions for a non-profit, collaborating with industry experts from Salesforce, Etsy, Adobe, and more to champion accessibility, diversity, and BIPOC representation in design and tech.

L + A PHOTOS

LEAD EVENT PHOTOGRAPHER

2016 - 2022

Captured unforgettable moments as a wedding and event photographer, blending artistry and storytelling to create stunning, emotion-filled images that preserve the magic of each occasion.

L + A PHOTOS

LEAD EVENT PHOTOGRAPHER

2016 - 2022

Captured unforgettable moments as a wedding and event photographer, blending artistry and storytelling to create stunning, emotion-filled images that preserve the magic of each occasion.

Favorite
TOOLS

Favorite
TOOLS

Favorite
TOOLS

ADOBE CREATIVE SUITE

GRAPHIC AND LAYOUT DESIGN

development

development

Figma

PRODUCT DESIGN + RAPID PROTOTYPING

FRAMER

Web design & RAPID WEB BUILDING

Web design

Web design

NOTION

PROJECT MANAGEMENT

MIRO

TEAM COLLABORATION & IDEATION

Console

Let'S MAKE

Let'S MAKE

SOME MAGIC

SOME MAGIC

If YOU MADE IT THIS FAR, YOU MUST LIKE WHAT YOU SEE.

If YOU MADE IT THIS FAR, YOU MUST LIKE WHAT YOU SEE.

CONTACT ME

CONTACT ME

CONTACT ME

CONTACT ME

Love, lyss

Love, lyss

Love, lyss

Love, lyss

©2025 ALYSSA YI

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©2025 ALYSSA YI

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©2025 ALYSSA YI

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©2025 ALYSSA YI

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